Athleisure... Are You Bored Of It ?

The athleisure trend is a popular one that I have written about on here many times, so that poses the question… Are you bored of it? Personally I am not, I have said multiple times that I am an avid lover of it so I have been wondering how is it changing the game and staying fresh?

The trend is being driven by younger people as they have a desire to look/appear fit and healthy; they want to look the part. This sort of clothing is comfortable which again proves that the younger generation are the ones supporting the trend, they want to be comfortable when they go to school, university or just out with their friends.

The trainer market has definitely grown in popularity due to Athleisure, people are seen wearing suits but pairing them with trainers, the casualisation of this is driving the sportswear and trainer market. Manufactures now are showing a mix of function and fashion, so many clothing items are extremely versatile, ready to be worn for physical activity if desired.

A main reason that Athleisure is here to stay is due to celebrity endorsement. Rihanna and the Kardashians are considered as key influencers of the trend, and as they document their lives on social media, we are constantly seeing what they are wearing and how they are styling outfits. Influencers of the hip hop culture and skate culture are becoming the mainstream curators of whats on trend.

I haven’t noticed any of the big designers such as Chanel and Dior fitting in with this trend but I think if they want to target this generation they really need to give it a go and combine their loved style with the Athleisure trend.

Hollie Rose x