Fashion Branding : Armani to Zara

We were given the task to read some books during reading week and I chose ‘Damn Good Advice’ written about here. As that is quite visual I then picked ‘Fashion Brands’ which is a lot more reading…

If you are interested in fashion then this book is perfect for you as it covers everything to do with the world of fashion. It showcases the in’s and outs of brands and the book is always being updated. I enjoyed and the interviews in the book and the opinions of people in the industry. I also liked learning more about the history of some of the brands such as Zara. The main thing I came away learning was that because luxury is now quite accessible, it is losing its appeal.

In all honesty I skimmed over the book, reading what I thought sounded the most interesting but I am setting myself the task to re read it over Easter or Summer…

You can buy the most updated version of the book on Amazon! I highly recommend if you really care about the world of fashion and what goes on behind the scenes.

Hollie Rose x